In 2019, the Press and Advocacy department was formed  at We Effect. This team coordinates advocacy efforts within We Effect’s working areas in Sweden and globally.

We Effect has defined three topics where the organisation will develop its own advocacy positions and activities. The topics are gender equality, the right to land and cooperative development. We Effect supports rooted advocacy. This means that We Effect supports partner organisations to develop their own advocacy capacity and that We Effect will plan and design its own advocacy actions to support the voice of partner organisations.