Board of Directors

The work of We Effect is led by a board of directors comprised of members from the major Member Organisations. Tommy Ohlström, CEO of Kooperative Förubundet (KF), is the chairman. The Board of directors normally meet six times per year.

Board members

Tommy Ohlström

Chairman of the Board

Chairman of the Board of KF (Co-operative Union) and Coop. Formerly a party treasurer for the Social Democrat party, planning director at the Cabinet ministership and secretary of state at the Ministry of Labor.

Ann Charlott Folkesson

Vice Chairman

Forest and agricultural entrepreneur in Vännäs, Västerbotten. Holds board assignments as chairman of LRF Västerbotten and as chairman of LRF’s horse delegation.

Anders Lago


Associate chairman of HSB, vice chairman of FUB, as well as member of Folksam Sak, Ministry of Education and the International Cooperative Alliance. Has been the chairman of the municipal council in Södertälje municipality, chairman of the Telge Group, chairman of Svenskt Vatten, member of the board of Sweden’s municipalities and county councils, and vice chairman of the Stockholm County Association.

Björn Larsson


CMO and Executive Vice President AO Marknad, Coop Sweden. Doctor of Economics and Business Administration from Stockholm School of Economics. Previous positions: CMO Swedbank, CEO Lowe Brindfors Advertising Agency, McKinsey & Co, CEO Bonnier.

Erica Lundgren


CEO of OK Västerbotten. Marketing economist from IHM Business School Stockholm. Prior to that, Sales Manager for Norrmejerier, Business Area Manager and CEO of Proffice Sweden. Board member of OK Marketing services and OKQ8 Marketing.

Britta von Schoultz

Director of Communications Riksbyggen. B.A. in history, political science and economics. Previously worked as a press officer at Riksbanken and the Prosecutor’s Office, as well as as a strategic communications advisor at Kreab Gavin Anderson. Also a background as a journalist at SVT, SR.

Peter Ström


Head of Client Coverage within Large Companies & Institutions at Swedbank. B.A. of Business Administration from Örebro University. Peter has held several leadership positions within Swedbank Group, both in Sweden and internationally.

Helen Persson


Responsible for membership activities, sponsorship and public relations at Consumer Association Stockholm. Previously held board assignments in public limited companies, economic associations and non-profit associations. Has many years of experience in Communication, HR and project management in SSAB and Ericsson, among others. Run and co-own Strategic Health Consultants, a consulting company within organization and leadership.

Ylva Wessén


President and Head of Group Staff at Folksam. Chairman of Folksam’s Research Foundation and member of the Swedish Insurance and Life Insurance Committee. Degree of Master of Laws from Stockholm University and has previously held assignments within Folksam as head of risk and compliance and has been a lawyer at DLA Nordic.