Board of Directors

The work of We Effect is led by a board of directors comprised of members from the major Member Organisations. The Board of directors normally meet six times per year.

Board members

Ann Charlott Folkesson


Forest and agricultural entrepreneur in Vännäs, Västerbotten. Holds board assignments as chairman of We Effect and chairman of LRF Västerbotten.

Helen Persson

Vice Chairperson

Responsible for membership activities, sponsorship and public relations at Consumer Association Stockholm. Previously held board assignments in public limited companies, economic associations and non-profit associations. Has many years of experience in Communication, HR and project management in SSAB and Ericsson, among others. Run and co-own Strategic Health Consultants, a consulting company within organization and leadership.

Stina Thorgerzon


Director of Marketing & Communications at Coop Sverige AB. Has many years of experience in retail from Coop and Systembolaget, with leadership roles in areas such as store management, category management, assortment, business development, and store formats.

Peter Ström


Head of Client Coverage within Large Companies & Institutions at Swedbank. B.A. of Business Administration from Örebro University. Peter has held several leadership positions within Swedbank Group, both in Sweden and internationally.

Erica Lundgren


CEO of OK Västerbotten. Marketing economist from IHM Business School Stockholm. Prior to that, Sales Manager for Norrmejerier, Business Area Manager and CEO of Proffice Sweden. Board member of OK Marketing services and OKQ8 Marketing.

Anna Carlström


Senior Advisor within communications and owner relations at Lantmännen. Previously worked as head of owner relations. Anna has a solid background with many years of experience working at Lantmännen. Business manager for the economic association of Nordic Oats. B.A in the agricultural economy.

Lina Öien


Director of Sustainable Development at Riksbyggen. M.Sc in Environmental Management and Policy from The International Environmental Institute at Lunds University. Previously Sustainability Manager at the Swedish Car Inspection and more than 20 years experience as a consultant within environment and sustainability.

Johan Nyhus


Associate Chairman of HSB. Previously consultant on the PR Agency Reformklubben and politically active in Gothenburg, including being a municipal council responsible for traffic and infrastructure. Also has a long experience as a chairperson in different boards.

Ola Fernvall


Communications manager for Folksamgruppen since 2020. Has previously worked in various communications manager roles within ICA Gruppen and as a communications consultant with assignments for Unicef ​​and Save the Children. Studies in media and communication science, literature and political science at Stockholm University and PR and Marketing at Pace University.

Anders Dahlquist-Sjöberg

Deputy CEO and Chief Legal Officer at Kooperativa Förbundet / Coop. Anders has extensive experience in change management, corporate governance, and development. He has been instrumental in advancing compliance and risk management within KF/Coop and has practical and theoretical experience in crisis management. In addition to his long-standing experience with KF/Coop, Anders has worked as a lecturer at KTH, where he earned his Ph.D. (Civil Law/Property Law), and has also worked at White & Case law firm and RBS Nordisk Renting.